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Health communication campaigns face the challenge of informing, raising awareness and motivating citizen participation. In collaboration with the Guanajuato Ministry of Health, we developed creative strategies that turned institutional messages into close, clear, high-impact campaigns for different audiences.
Our collaboration includes professional audiovisual production with radio and TV spots, digital marketing strategies and campaigns, the development of guiding communication concepts from conception to graphic identity, and materials and applications for digital and physical media — such as the Movilidad Activa campaign, one of our latest successful collaborations.
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