Difraxion

Ideas, trends and cases

Difraxion Blog.

Content on marketing, communication and technology to make better business decisions.

AI at the top of the world: how it is reinventing daily lifeArticle

AI · Artificial Intelligence

AI at the top of the world: how it is reinventing daily life

How artificial intelligence is already transforming daily life, customer support and marketing.

June 13, 2023 · Read · 5 min

The impact of the Qatar 2022 World Cup on marketingArticle

Sports Marketing

The impact of the Qatar 2022 World Cup on marketing

A look at brands, sponsorships and public positioning around Qatar 2022.

November 22, 2022 · Read · 4 min

Is your brand ready for BeReal?Article

Social Media

Is your brand ready for “BeReal”?

What authenticity means for brands inside spontaneous social platforms.

October 12, 2022 · Read · 4 min

6 business opportunities in the metaverse and virtual realityArticle

Digital Innovation

6 business opportunities in the metaverse and virtual reality

Ideas for moving from storytelling into immersive business experiences.

July 15, 2022 · Read · 5 min

5 factors that make your social media campaigns more effectiveArticle

Digital Marketing

5 factors that make your social media campaigns more effective

Goals, context, message, channel and optimization for stronger campaigns.

April 22, 2021 · Read · 4 min

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